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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.Gary Platt uses a custom blend of cold-cured foam which gives a high resilience and durability that will last for years to come. Please add our address into your email contact list. Please contact the administrator of this platform. Keywords: performance measurement, balanced scorecard, e-business, online casinos, Internet Gaming rapid (technological) development and fierce competition. The authors will demonstrate how this concept can be a “blueprint” for other e-business sectors while also considering the specific challenges, e.g. Based on the case study of an online casino, we will show how an effective PMS could be implemented by using the classical Balanced Scorecard (BSC) in order to resolve management planning issues. The topic itself is very new and innovative even though the first online casinos have existed for more than ten years. So far, there are no articles or case studies published on this specific field of interest. In this article, we will investigate how PMS can help to improve the competitiveness of online casinos. According to the literature, the PMS is a standard management tool in many industries all over the world and could be transferred to almost any kind of product or service. The common goal of all these versions is to improve the planning and management of organizations and processes. They range from conventional PMS to highly complex, hierarchy-related Controlling Systems. Over time, a lot of different versions have been developed in order to take the specific requirements of companies and sectors into account.

Controlling, PMS is a steady component in research and education. Performance Measurement Systems (PMS) are widely known and used in business practice.

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